Telephone Tracking enables you to track calls from your site and know exactly what advertising activity brought them whether it was from a different site, Google or your own paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords have an inborn need to track the calls that relate to their key words, in order to comprehend which keywords deliver call conversions. call tracking solution With no visibility of telephone conversions, it is not really feasible to work out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most customers are searching to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it allows you to see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business.